I like that it allows me to manage all my accounts in one place & have access from anywhere via mobile or desktop/laptop through their app! The interface could be cleaner but not too much so because they are still making improvements with new updates etc. It's an easy way for us marketers at small businesses such as mine who do everything online (marketing campaigns) using our own products - software created by ourselves -to post content about what we're doing into Facebook pages which automatically posts onto twitter feeds allowing customers / followers insight without having them sign up themselves.