The ability to store data in my own database, which I can query at any time without additional software dependencies (like Redis). It's also easy enough for me as developer that it doesn't require much effort or knowledge of how databases work before using them first-hand - just connect/query away! That being said there are no configuration options available out-of-the box so you have some initial setup required if this isn't something your team has experience with already. For our use case weβ¦