I like that it allows me to see all of my bids at once, which makes managing them much easier than if they were in individual windows or tabs across multiple screens! It's not perfect yet but we have been able improve our bid strategy by seeing how other companies are bidding against us as well so now there aren't any blind spots anymore when deciding what price point/keywords etc should be used next time around - win-win situation really!! The interface could use some work still too; sometimes