The fact that you don't need a hub saves clutter in your office or home. I use this in my home office, which is completely sufficient (brightness, space saving, etc.). However, you need a phone to pair it with the app, which takes care of the rest of the settings. You can control the lighting virtually via the app. It might not work if you're into this high-tech setup, but for a simple and user-friendly design, this is about the basic and economical you can get.