I like how easy it was for me as an end user or customer service representative, who has limited programming experience (I have none) but understands technology well enough to get things done in my job every day! The only thing i dislike about this product are some bugs with saving data between sessions/requests which sometimes make you lose inputted information if not caught immediately by your code when using their API's etc., however they do provide free support so hopefully there will comeβ¦