Everyone has a penchant for lightbulbs but I've always loved 25 watt lightbulbs that aren't too bright, I have lightbulbs that are too bright , this lightbulb is like once for me, i can read in low light and it really saves energy, the brighter the lightbulb, the more electricity you use. and I like to be tight with the dollar hahaha. its brightness is soft and i like it.