The tool is very simple to use and easy to customize for each user/visitor. It's really good at targeting your audience with relevant messages. I like that it can be used in different languages (English, Spanish). There are some minor bugs here or there that could improve its functionality if they want their software to become more popular. Maybe an option to create custom campaigns would help. We have been able to increase our conversion rate by up to 35% using this platform. I like that it is