The UI is easy-to-use, has great customer experience flow as well as quick loading speed. It's free for merchants using its services. There are multiple ways of earning points - shopping activity, referrals (word by mouth). Some merchants do not have enough reach or don't want others know about them due to privacy concerns. We're solving our problem of engagement of our core audience that had turned off from giving us feedback after several years in operation by leveraging our own system vsβ¦