I like that it auto-organizes my files for me, so there's no need for manual organization or sorting out of which file goes where! It also has some great features such as being able to edit metadata (like title), tagging images with keywords/tags etc., allowing you more control over what shows up when searching through lists using specific tags. The interface could be made simpler - maybe even easier than Picasa Web Albums? There are other photo organizing apps much better suited towards this…