The ability to link words with address or geolocation. It's free and easy to use, although it can be difficult to learn some of the rules that govern how to set up your keywords. What3words works particularly well with businesses in retail and hospitality, where you can have specific categories of products or services (such as'shoes' or 'coffee') in order to describe location.
This is especially useful when working in multiple countries, and using different local languages. The ease to useβ¦