The ability for AvailPro's CRM system (which I use) not only integrates with Salesforce but also other systems such as Microsoft Outlook via O365! This makes it easy from one platform across all of our channels - email marketing campaigns/sends; webinars & training events hosted in-house or virtual meetings held externally through Zoom etc.; social media posts which integrate into Twitter Buffer then Facebook Ads manager so we can target audiences by interest areas / locations within Canadaβ¦