Well if I am honest, I have a kitty who is a very good eater. Ever since we took him in, because we found him abandoned in a park, he has had an excellent and healthy appetite. So when I filled his bowl with this new brand, to him at least, he didn't hesitate, and scoffed it down. I like that it is made of quality ingredients and no fillers. It certainly makes me feel better about feeding him when it is healthy food. The pellets are kind of small in comparison to other dry foods that I have bougSee full review