This has become part of my daily routine. I love the coverage, the spf, the way it feels on my 64-year-old mature and very dry skin, its lasting ability throughout at least 10 hours a day, and its ability to smooth out my skin unlike any foundation I've ever tried (both high end and drugstore). You also can't beat this price point for all the benefits here, either! And the shade 23, it's perfect for my complexion, which is fair/light with pinkish/cool undertones. Dont be put off when you first sSee full review