Based on my experience this is a game-changer for baby bath time! The silicone material is soft and gentle on baby's delicate scalp, and the suction cups keep it securely in place on any surface. It's also easy to clean AND dries quickly. The only downside is that it can be a bit tricky to position the shampoo bottle in the cradle, but once you get the hang of it, it's smooth sailing. Overall, highly recommend this product for any new parents looking for a hassle-free and enjoyable bath time expSee full review