I have purchased this item 4 times now. I previously bought the "Hello” toothbrushes and they are rough. These are super soft and easy to use on a toddler. There head is big so it’s easier to get more teeth.Although the toothbrushes that I received were not the colors that I had bought, it’s okay, as my toddler doesn’t seem to care what color the toothbrush is, since he hates teeth brushing at all times.These toothbrushes, however, make brushing teeth time a little easier since they are soft andSee full review