It's not a brand that you will recognize, but the quality is good and so is the price. My nearly 12-year-old twin girls are tall for their age, and the Size 13-14 fits them great.I like that this jean jacket is thicker like you'd expect with a jean jacket. It has a nice feel to it. The durability of this jacket should be good. If you want it to last even longer, do as we do. Wash it, then hang dry it, rather than putting it in the clothes dryer, which really wears out clothing faster, not to menSee full review