How to describe your company on the web: Revain examples
Let’s start by admitting the unpleasant but also the obvious truth - there is no ideal way to present a business or a product. Everyone has their preferences and dislikes and interests. Unless you focus on a very niche audience that you know very intimately, someone will dislike your presentation.
But it’s alright, because there are simple rules that can guide you to the best presentation possible. They are mostly general principles and guidelines, so you’ll have to figure out the specifics by yourself. But then it’s also a great way to show off what makes your project special.
We know these self-presentation rules because we monitor reviewer activity for different companies. Businesses who describe themselves well tend to get more positive reviews and attract more attention in general. So don’t hesitate to put your new ideas about presentation to use and update your company’s description once you are done with this article.
No sales pitches
Believe us, we know how you feel. You’ve worked on your product hard for a long time. You are proud of it, excited about it, and want the world to know about it. We feel the same way, it’s a great sensation.
However, the consumers just are not that interested. They are looking for solutions for their issues, not for the most impressive product. And it wouldn’t be fair to judge them for it - after all, they have nothing to do with your business and don’t really think about it.
How should it shape your presentation? First of all, try to avoid meaningless terms like “unique” and “revolutionary”. They might sound nice, but they don’t communicate anything specific to the consumer. They tend to just take up space and annoy the audience. So even if your product really is unique and revolutionary - try to describe it in another way.
You should also strive to avoid sounding pushy. Needlessly aggressive promotion can drive many customers away.
Even if you think that you have a restrained presentation, it still might be sensible to review it. The recent study shows that sales teams tend to underestimate the aggressiveness of their tactics. While only 20% of sales professionals believe that they might sometimes be pushy in negotiations, over 50% of consumers state they have encountered tiring and aggressive pitches.
It is easy to not notice heavy handed tactics from the seller’s position. So If you are having doubts about your presentation - it might be reasonable to dial it back a little.
NXT has a very straightforward and informative company description that is not tooo dry. It finds the right balance between showing the company’s goals and values and its practical strengths. It also explains why should you care.
Add some emotions
You might have been told that emotions are unprofessional and have no place in a serious business presentation. You really shouldn’t be overly emotional. This might make your presentation look fake or even uncomfortable. However, it does not mean that you should avoid feelings altogether.
Experts of the Harvard Business Review claim that emotions are actually crucial for a successful presentation. They make dry figures look alive and interesting, they form a vivid image of your product. What is most important is that it is a great way to make your audience understand why they need to get your product or use your services in a way that they understand best.
It’s also always a good idea to provide links to additional info for those who are interested. This way they can just go to it instead of searching on your website. Just don’t put the links to your white paper - it’s been proven that almost no one actually wants to read them.
Free TON has a great company guide on Revain. It has some emotion, it tells a story of the project. But it’s also succinct and sticks to the point. Readers can learn the most important things from the guide and discover more by clicking the links.
Stick to the point
If you are proud of yout products and services, it is only natural for you to want to talk about it a lot and share all the details. You might want to explain how everything works, what are your values, what are your plans, etc.
But the truth is - most consumers are not really interested. They don’t want to know everything about your company. They are just looking for solutions for their issues and for the best prices. And it would not be fair to judge them for it. After all, they do not have the same connection to your product as you do.
The recent study by Corporate Executive shows that one of the key factors that influence purchasing decisions is the “decision simplicity”. When consumers can easily gather all the necessary information about the product and evaluate it, they are more likely to buy it. The lengthy and abstract descriptions have an opposite effect - they drive the consumers away.
The description of KuCoin on Revain is a great example of a presentation with the right priorities. It covers various points and uses simple live terms. It also focuses on the things that are most important for users: security, fees, trading volume, etc. The prospects learn everything they need to know without reading for too long and can see the advantages of the platform. If they are interested - the link to the exchange is right there.
Go for the best
Presenting your business the right way can make all the difference between higher and lower engagement rates and sales. It might seem like a small thing, but it is worth spending some time and effort on.
And writing a good company’s description on your Revain page is guaranteed to bring you extra reviews and improve your SEO by providing more data for search bots. So take your time and tell the great story of your business.
If you need any help in posting or editing a company's description or would like to make your company stand out on the platform - feel free to write us a message at contact@revain.org. We are always happy to help.