I love the taste and the way it whitens my teeth but the best part is that it doesn't contain fluoride which is very bad for the thyroid. I used to use bentonite for skin cleansing and internal cleansing, so I was aware of the benefits of clay and charcoal. Personally, I love the smell and taste of cloves, so it's not overwhelming to me at all. The only thing I don't like is that when you brush your teeth with a toothbrush, your teeth are black with charcoal, but if you learn to be careful, don't make a mess and it will be easy to clean. The mess is worth it for the benefits. I have never used a toothpaste that whitened my teeth after the first use. I've had it for a few days now and I can already see a real difference. Another big benefit for me is that my mouth has never felt so fresh after brushing my teeth. I just LOVE this toothpaste. I buy several to give to my family.
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