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Complete Guide to Choosing and Applying the Best Drugstore Eyes Makeup Products under $20

Complete Guide to Choosing and Applying the Best Drugstore Eyes Makeup Products under $20

Why Eyes Makeup is Important for Enhancing Your Natural Beauty

Eyes makeup is an essential part of many women's beauty routines. Applying eyes makeup can make a dramatic difference in your appearance and highlight your best facial features. Here's why it's worth taking the time to learn proper eyes makeup application techniques.

Defines and Accents Your Eyes

Eyes makeup draws attention to your eyes and makes them look more defined and prominent. Products like eyeliner and mascara accentuate the shape of your eyes, while eyeshadow adds depth and dimension.

  • Eyeliner darkens and sculpts the lash line, making your eyes look sharper.
  • Mascara coats lashes to make them appear thicker and fuller.
  • Eyeshadow adds color and shading to lids and creases.

Enhances Color

The right eyeshadow shades can intensify the color of your eyes. For example:

  • Browns and coppers enhance brown eyes.
  • Purples and plums accentuate blue eyes.
  • Greens and golds intensify hazel and green eyes.

Conceals Flaws

Strategic use of concealer on the eyes can help minimize the appearance of flaws like dark circles, discoloration, and veins:

  • Apply concealer before eyes makeup to blank out any discoloration.
  • Use a peach-toned concealer to counteract dark circles.
  • Dab concealer onto eyelids to mask visible veins.

Creates Different Looks

The versatility of eyes makeup allows you to create a variety of looks. From natural daytime looks to dramatic evening eyes, you can transform your eyes:

  • Natural looks use neutral shadows and thin liner to enhance eyes subtly.
  • Smoky eyes feature blended-out dark shadow and thick liner for major impact.
  • Cut creases utilize graphic, contrasting eyeshadow shapes for bold definition.

Frames Your Face

Properly applied eyes makeup helps frame and balance your facial features:

  • Drawing the eye upward creates lift and elongates the face.
  • Darker liner and shadow on lashlines gives the illusion of depth set eyes.
  • Highlighting inner corners and brow bones opens up the eyes and face.

With the right techniques and products, eyes makeup has the power to bring out your natural beauty and transform your look. Take the time to learn how to enhance your eye shape and color with strategic liner, lashes, brows and shadow.

Types of Eyes Makeup Products

When building your eyes makeup routine, it's important to understand the different products available and how to use them. Here's an overview of the major categories of eyes makeup and the tools you'll need.

Mascara

Mascara is used to darken, thicken, lengthen, and define the eyelashes. There are a few main types:

  • Regular mascara for basic coating and darkening.
  • Volumizing mascara that thickens lashes with polymers.
  • Lengthening mascara with nylon fibers to extend lashes.
  • Waterproof mascara that resists smudging and humidity.

Apply mascara starting at the base of the lashes and wiggle upwards. Let each coat dry before adding another for maximum thickness and definition.

Eyeliner

Eyeliner frames the eyes and darkens the lash line. Types include:

  • Pencil: Smudgeable and ideal for smoky looks.
  • Liquid: Precise, vivid color and crisp lines.
  • Gel: Creamy texture great for smudging.
  • Felt tip: For drawing thin, crisp lines.

Use short, connecting strokes and keep your eye open while applying eyeliner along the upper lashline. Let it set before opening eyes fully to prevent smudging.

Eyeshadow

Eyeshadow comes pressed, loose, or cream/liquid. It creates dimension and accentuates the eyes. Basic eyeshadow brushes include:

  • Blending brush
  • Crease brush
  • Flat shader brush
  • Smudger brush

Use matte shades in the crease and shimmers across the lid. Apply highlight shades to the inner corner and brow bone to open up the eyes.

Eyebrow Products

Groomed, defined eyebrows frame the eyes beautifully. Use brow products like:

  • Pencil: For filling in sparse areas and creating hair-like strokes.
  • Powder: Adds soft, natural texture and definition.
  • Gel: Holds hairs in place for a polished look.
  • Tinted brow mascara: Tints and grooms brows.

Brush brows up and outward to see the natural shape, then fill in gaps and define the arch. Avoid over-drawing the brows for a natural look.

Primers and Sealers

Using primer and sealer can make eyes makeup last longer:

  • Eyeshadow primer creates a smooth base for shadow.
  • Sealers like wax or setting spray lock makeup in place.

With the right set of eyes makeup brushes and these key products, you can create limitless eye looks for any occasion.

Choosing the Right Eyes Makeup for Your Eye Shape and Color

When applying eyes makeup, it's important to choose products and techniques that enhance your unique eye shape and natural eye color. Here's how to determine your eye shape and select shades that make your eye color pop.

Determine Your Eye Shape

The first step is identifying whether you have:

  • Almond eyes
  • Round eyes
  • Hooded eyes
  • Deep set eyes
  • Prominent eyes

This allows you to learn makeup techniques that flatter your exact eye shape.

Tips by Eye Shape

Eye ShapeFlattering Makeup
AlmondCat eye liner, nude waterline, defined crease
RoundLifted outer corners, elongated liner
HoodedBrighten lid space, avoid heavy shadow
Deep SetHighlight brow bone, avoid dark crease color
ProminentSoften edges, blend crease color up

Complement Your Eye Color

Certain eyeshadow shades will make your natural eye color more vibrant. Try these color combinations:

  • Brown Eyes: Purple, bronze, gold
  • Hazel Eyes: Purple, green, peach
  • Green Eyes: Red, purple, gold
  • Blue Eyes: Orange, peach, purple
  • Gray Eyes: Lavender, plum, navy

For daytime, use neutral and champagne tones. Save jewel tones and bright shades for night.

Do's and Don'ts by Eye Color

Eye ColorDoDon't
BrownGold shimmerBlack liner
HazelPurple shadowSilver shadow
GreenPeach shadowBlue shadow
BlueWarm brown shadowFrosted shadow
GrayNavy linerRed shadow

Choosing the right techniques and colors for your eyes makes a big impact. Learn your shape and determine which shades make your natural eye color shine.

Eyes makeup trends are constantly evolving with new techniques and creative styles. Here are some of the most popular eye looks that are heating up Instagram feeds and Pinterest boards.

The Smoky Eye

This sultry, smokey eye is a go-to for nights out:

  • Use shimmery shadows in gray, black and silver.
  • Blend out the edges for a diffused, smoldering effect.
  • Line upper and lower lashlines with black pencil or liquid liner.
  • Finish with ton of mascara and fake lashes.

The Cut Crease

The cut crease creates eye-catching definition:

  • Use a bright eyeshadow to carve out the crease.
  • Pack on a contrasting shade on the lid up to the cut crease edge.
  • Blend out the edges for a graphic, bold eye look.

Winged Eyeliner

The winged eyeliner elongates eyes for a cat-eye effect:

  • Draw the flick out and upwards from the outer corner.
  • Make the wing angle match your lower lash line.
  • Use gel or liquid liner for crisp, sharp lines.

Colored Eyeliner

Vibrant eyeliners are fun for events or making a statement:

  • Try bright shades like cobalt blue, forest green or metallic gold.
  • Apply to upper and lower lashlines for maximum effect.
  • Use an eyeshadow matching the liner to intensify the color.

Barely-There Neutral

This natural look features earthy, nude shades:

  • Use champagne, tan and soft brown shadows.
  • Subtly define eyes with brown pencil liner.
  • Finish with a few coats of black or brown mascara.

Glitter Eyeshadow

Sparkly, shimmering eyeshadow makes eyes dazzle:

  • Press glitter shadow all over lids.
  • Layer with a cream base for maximum adhesion.
  • Add winged liner and falsies for a glam look.

Play with the hottest eye makeup trends to switch up your style for any occasion.

Step-by-Step Eyes Makeup Tutorial for Beginners

If you're new to applying eyes makeup, it can seem daunting at first. Follow this beginner-friendly tutorial to learn how to create a basic eye look with some simple techniques and starter products.

Prep Your Eyes

  1. Apply an eyeshadow primer to create a smooth, crease-resistant base for eyeshadow. This helps it stay on all day.
  2. Conceal any discoloration, veins, or dark circles on the eyelids and under eyes.
  3. Brush brows upward and outward with a spoolie. Use brow pencil or gel to fill in any sparse areas.

Apply Base Eyeshadow

  1. Choose a matte nude eyeshadow close to your natural skin tone.
  2. Use a fluffy brush to sweep this all over your lid up to the brow bone. This acts as your base.
  3. Next, take a soft brown matte shadow and apply this through the crease and into the outer corner.

Deepen the Crease

  1. Take a tapered blending brush and use it to apply a medium brown matte shadow just through the crease.
  2. Focus on depositing the color directly in the crease before blending up towards the brow bone and out towards the outer corner.
  3. Make sure there are no harsh lines and the shadows blend together seamlessly.

Add Highlight

  1. Choose a shimmery champagne or gold shadow.
  2. Dab this onto the center of your lid with your finger or a flat brush.
  3. Blend the edges into the crease color.
  4. Apply to inner corners to brighten up your eyes.

Define with Eyeliner

  1. Line upper lashline with black or brown pencil liner, keeping line thin.
  2. Smudge liner with an angled brush for a softer look.
  3. Apply to lower waterline and smudge with a smudger brush.

Finish with Mascara

  1. Wiggle mascara wand back and forth from roots to tips to darken lashes.
  2. Apply two coats for impact, letting each coat dry between applications.
  3. Curl lashes with an eyelash curler before applying mascara.

There you have it! A simple step-by-step eyes makeup routine for beginners. Play with different color combinations and tools as you get more comfortable.

Reviews of Top Eyes Makeup Products Under $20

You don't need to spend a fortune to create beautiful eye looks. Here are reviews of the best drugstore eyes makeup products under $20.

L'Oreal Voluminous Mascara

This mascara helps lashes appear fuller and longer. It adds dramatic volume without clumping or flaking. The wavy bristle brush coats every lash evenly from root to tip.

  • Price - $8.99
  • Key Features - Volumizing, clump-free, buildable
  • Best For - Daily wear, adding lush thickness

NYX Epic Ink Eyeliner

This liquid eyeliner from NYX offers intense color payoff and precision application. The flexible tip provides control for creating thin or thick lines.

  • Price - $9
  • Key Features - Matte finish, waterproof, smudge-proof
  • Best For - Flawless cat eyes and sleek definition

Maybelline Eyestudio Palette

Available in an array of shades, these eyeshadow palettes make eye looks easy. Each palette contains 12 pigmented shadows with mattes and shimmers.

  • Price - $11.99
  • Key Features - Versatile finishes, blendable shadows, color variety
  • Best For - Complete looks, experimenting with color

e.l.f. Lock On Liner and Brow Cream

This creamy long-lasting product can multi-task as both eyeliner and brow pomade. It stays in place without budging and resists smudging.

  • Price - $5
  • Key Features - Waterproof, multi-use, easy to apply
  • Best For - Defining brows and creating smooth liner looks

L'Oreal Infallible Brow Stylist Pencil

This ultra-fine tip pencil mimics real brow hairs for natural-looking filling and shaping. The spoolie brush blends pencil strokes seamlessly.

  • Price - $8.99
  • Key Features - Micro-fine tip, built-in spoolie, waterproof
  • Best For - Defined, fuller-looking brows

Treat yourself to salon-worthy eyes without spending a fortune using these top-performing drugstore products.

Enhance Your Eyes With The Perfect Makeup Products

To enhance your eyes with the perfect makeup products, there are a variety of options available. Here are some of the most popular eye makeup products to consider:

  • Mascara: This product is used to thicken, lengthen, and darken eyelashes, making your eyes look more defined and dramatic.
  • Eyeshadow: Available in a wide range of colors and finishes, eyeshadow can be used to create a variety of looks, from natural to bold and colorful.
  • Eyeliner: Whether you prefer a pencil, liquid, or gel formula, eyeliner can be used to define and shape your eyes, making them appear larger or more almond-shaped.
  • Kajal: A traditional Indian eye makeup product, kajal is a type of eyeliner that is applied to the waterline of the eye to create a smoky, sultry look.
  • Brow products: From pencils and powders to gels and pomades, brow products can be used to fill in sparse brows, shape and define them, and keep them in place.
  • Eye makeup remover: It's important to remove your eye makeup at the end of the day to avoid irritation and infection. Look for a gentle, oil-based remover that can dissolve even waterproof formulas.
  • Lash-enhancing serums: If you're looking to boost the length and thickness of your lashes, consider using a lash serum that contains ingredients like biotin, peptides, and hyaluronic acid to nourish and strengthen your lashes.

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