Types of Retail Displays & Racks
Retail stores use a variety of merchandising displays and racks to showcase products, organize the sales floor, and influence customer purchasing decisions. The right display fixtures can boost product visibility, make the most of available space, and create an inviting shopping environment.
Floor Displays
Floor displays are freestanding fixtures placed in main shopping aisles. They come in small, medium and large sizes. Common types include:
- Pallet displays - Product stacked on pallets for a warehouse look.
- Dump bins - Large containers hold a deep stack of merchandise.
- Tower displays - Multi-tier fixtures to display merchandise vertically.
- Gondolas - Low-profile units with open bottoms to view merchandise.
Counter Displays
Counter displays sit on checkout counters or service desks. They are used to promote impulse purchases. Varieties include:
- Baskets - Wire or woven holders for small products.
- Risers - Stair-step shelf units to display at multiple levels.
- Spinners - Rotating units that allow customers to browse products easily.
- Dump bins - Countertop version of floor dump bins.
Wall Displays
Wall displays mount to walls for vertical merchandising. Common options:
- Pegboards - Perforated hardboard where hooks or brackets are inserted to hold merchandise.
- Slatwall panels - Grooved panels where brackets hook into slots to display products.
- Gridwall panels - Square slots hold hooks, brackets and accessories to arrange merchandise.
- Waterfall racks - Slanted shelves that "waterfall" products downward for high visibility.
Window Displays
Window displays attract attention from the sidewalk. They may incorporate:
- Mannequins - Headless full-body forms to showcase apparel.
- Forms - Faceless partial body forms to display tops, hats, etc.
- Props - Decorative items to create lifestyle scenes.
- Signage - Visual graphics and printed signage.
Endcap Displays
Located on aisle ends, endcaps are extremely visible. Popular options include:
- Free-standing units - Towers, tables, shelves, etc. on the end of an aisle.
- Line extensions - Shelves extending from fixtures on aisle side.
- Extended signage - Banners, flags or signs hanging above.
Gondola Shelving
Gondola shelving units have a base deck with vertical uprights and cantilevered shelves. Benefits include:
- Open visibility from all directions.
- Adjustable shelf placement.
- Allows small footprint to maximize space.
Retailers can choose from many display and rack options to optimize their merchandising strategy, increase sales and create an inviting store environment.
Counter Displays
Counter displays are merchandising fixtures placed near checkout areas to promote impulse purchases. They come in many shapes and sizes to showcase products right when customers are ready to buy. Strategically placed counter displays can boost incremental sales.
Types of Counter Displays
- Spinners - Rotating racks allow customers to spin the display to view products from all angles. Example: Lip balm and nail polish spinners near cosmetics counters.
- Risers - These stair-step shelf displays show products at multiple levels for high visibility. Example: Progressive risers displaying batteries by size at electronics counters.
- Dump bins - Mini versions of floor dump bins with products loosely stacked in a bin. Example: Snack dump bin at concession counters.
- Baskets - Small woven or wire holders for merchandising. Example: Gift card baskets near greeter podiums.
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Benefits of Counter Displays
- Tap into impulse purchases - Displays trigger last-minute purchases at checkout when customers are most primed to buy.
- Easy to shop - Browseable fixtures allow customers to view selections up-close without assistance.
- Maximize small space - Well-merchandised towers or spinners make the most of narrow counter footprints.
- Flexibility - Compact displays are portable and interchangeable throughout store as needed.
Tips for Effective Counter Displays
Follow these tips to maximize the impact of your counter fixture strategy:
- Place near high-traffic counters - Prioritize checkout lanes or service desks with the most foot traffic.
- Feature hot-selling impulse items - Display trendy, fun products likely to attract attention like snacks, accessories or electronics.
- Showcase promotions or new products - Use counter real estate to highlight specials or new product launches.
- Train staff to mention and demonstrate displays - Brief cashiers to engage customers with counter offerings to boost sales.
- Refresh frequently with new items - Update displays often to fuel interest and capitalize on trends.
Well-executed counter displays keep customers engaged during the final and most critical phase of their shopping trip when the point-of-purchase is near.
Gondola Displays
Gondola shelving is a popular retail merchandising fixture. With a low profile and open base, gondolas create flexibility in product presentation and floorspace optimization.
Benefits of Gondola Shelving
- Visibility - The open base offers unobstructed views of merchandise from all sides.
- Adjustability - Shelves can be shifted up or down to accommodate products.
- Space savings - The small footprint fits more product per square foot.
- Modularity - Units can be combined and reconfigured into endless layouts.
Types of Gondola Shelving
- Single-sided - Units placed against walls with product access from one side.
- Double-sided - Units arranged back-to-back allowing access from both sides.
- Four-sided - Units set up like an island with 360-degree product visibility.
Gondola Display Ideas
- Bulk stacks - Stock large quantities of packaged dry goods on shelves.
- Pegboard add-ons - Attach perforated pegboard panels for hanging merchandise.
- Signage - Insert sign holders to identify categories or highlight promotions.
- Baskets - Merchandise smaller items in sleek wire baskets on shelves.
- Waterfall - Angle shelves to tip products forward for high visibility.
Gondola Shelving in Retail Stores
Grocery stores often use gondolas in aisles to display packaged foods. The low-profile allows shoppers to easily scan for items. Other examples include:
- Home improvement - Tools, electrical supplies, plumbing parts
- Pet stores - Pet food, treats, leashes and toys
- Department stores - Accessories, folded garments, hosiery
- Pharmacies - Over-the-counter medicines, first aid supplies
With creative merchandising, gondola shelving helps retailers maximize space while enabling customers to easily browse products.
Benefits of Using Retail Displays & Racks
Well-designed retail displays and racks provide many advantages for enhancing the shopping experience. The right fixtures make merchandise more visible while creating an organized sales floor that guides customers.
Visibility
Displays bring products front-and-center. Features like risers create multi-level displays for visibility. Dump bins keep items loose and easily viewed. Clear acrylic sign holders spotlight items.
Discoverability
Browser-friendly fixtures allow customers to easily scan selections. Spinners rotate products for hands-on inspection. Pegboards and slatwalls efficiently organize items. Tables group complementary products.
Space Optimization
Compact displays maximize retail space. Tower units occupy a small footprint while displaying merchandise vertically. Wall-mounted shelves utilize air space. Gridwall panels fully utilize wall cube footage.
Traffic Flow
Strategic display placement guides shoppers. Endcaps on aisle ends draw customers down aisles. Freestanding units create logical store navigation. Signage provides category identification.
Promotions
Displays highlight sales and specials. Banners, flags and signs call out deals. Featured products on endcaps or tables shout out promotional pricing.
Brand Image
Display aesthetics reflect brand identity. Sleek modern fixtures exude an upscale image. Rustic barnwood exhibits a homespun feel. Salvaged crates and vintage signage create a nostalgic atmosphere.
Flexibility
Modular components allow rearranging displays easily. Move slatwall panels to new locations. Rotate interchangeable tabletop presentations. Reconfigure tower displays by shelf.
With advantages like optimized merchandising and enhanced shopability, retail displays and racks are vital investments for engaging customers.
Increase Visibility and Discoverability of Products
Retailers can utilize creative merchandising strategies and display fixtures to make products more visible and discoverable for customers.
Optimize Placement
Locate displays in high-traffic areas where customers naturally look:
- Endcaps - Draw attention at the ends of aisles.
- Entryways - Greet customers with displays near entrances.
- Checkout areas - Capture impulse purchases at registers.
Leverage Vertical Space
Multi-level displays showcase more products by utilizing vertical real estate:
- Riser shelving - Stair-step levels double the viewing space.
- Tower displays - Tiers stacked vertically maximize merchandise.
- Wall fixtures - Shelves or slatwall mounted at varying heights.
Angled Displays
Tilted shelves optimize sightlines so items don't get hidden:
- Waterfall racks - Slanted shelves tip products forward.
- Z-racks - Shelves offset in opposite directions.
- Spinners - Rotating racks bring all sides into view.
Thoughtful Organization
Logical grouping guides browsing and helps connect products:
- Category segments - Cluster items by type, use or demographic.
- Brand blocks - Unify a brand through coordinated presentations.
- Lifestyle themes - Link complementary items for easy outfits or projects.
Clear Signage
Sign holders, flags or banners explicitly call out key items or sales.
With smart visibility strategies and inviting discovery experiences, retailers can highlight products that customers truly want.
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Create an Organized and Attractive Sales Floor
An organized, enticing sales floor encourages customers to browse and buy. Retail displays play a key role in optimizing floorspace and guiding traffic flow.
Categorize Sections
Divide floor space into logical zones using displays:
- Apparel by type - Men's, women's, children's sections.
- Brand shops - Defined areas for major brands.
- Lifestyle themes - Cooking, fitness, outdoor living zones.
Lead with Endcaps
Use endcap displays at the end of aisles to orient and attract customers:
- Highlight promotions.
- Introduce new items.
- Indicate a category entrance.
Reduce Clutter
Prevent visual overload by containing products in displays:
- Store overstock in back rooms or behind displays.
- Use baskets and risers to neatly hold items.
- Hang apparel on wall fixtures instead of stacking.
Incorporate Branding
Reflect brand identity through display aesthetics:
- Rustic wood and burlap for outdoorsy image.
- Sleek metals and glass for modern style.
- Vintage elements for retro charm.
Refresh Displays
Update displays regularly to maintain interest:
- Swap themes with the seasons.
- Move categories to new areas.
- Showcase new product arrivals.
An enticing sales floor optimizes merchandising and motivates customers to buy.
How to Use Amazon Prime to Buy Retail Displays & Racks
An Amazon Prime membership provides free shipping and other benefits when buying retail store fixtures and merchandising displays online. Follow these tips to maximize your Prime perks for display purchases.
Search Amazon Business
Amazon Business offers discounted pricing on bulk orders for business customers. Search this portal for large quantity orders of gridwall panels, slatwall displays, mannequins and other retail fixtures.
Filter by Prime Eligible
When browsing display options, check the “Prime Eligible” filter to only see items that qualify for fast free shipping and returns with your membership.
See Number of Items in Stock
Verify that the seller has enough inventory of the display in stock to meet your order volume. Low quantities may lead to shipping delays.
Look for Free Assembly Options
Search for large ticket fixtures like clothing racks, checkout counters and shelving systems that offer free expert assembly. This convenient perk saves you time and effort.
Compare Pricing
Do a quick price comparison on Amazon versus buying directly from a fixture manufacturer to find potential cost savings. Prime shipping fees are already factored in.
Check Delivery Date Estimates
Pay attention to estimated delivery date ranges before ordering, especially for large oversized items. Narrow the field to sellers who can meet your project timeline.
With the buying convenience of Amazon Prime and a little research, retailers can easily purchase quality display racks, shelving and merchandising fixtures for their stores.
Organize Your Retail Space With Our Versatile Display Racks
Organizing a retail space can be a daunting task, but with versatile display racks, it can be made much easier. Here are some ways that versatile display racks can help you organize your retail space:
What Are The Benefits Of Using Display Racks In A Retail Space?
Display racks are an essential part of any retail space, providing numerous benefits to both the store owner and the customers. Here are some of the benefits of using display racks in a retail space:
Overall, display racks can help retailers organize their space, showcase their products, and increase sales.
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What Are The Different Types Of Display Racks Available For Retail Spaces?
There are several types of display racks available for retail spaces, each with its own unique advantages. Here are some of the most common types of display racks:
- Retail Shelving and Racks: These are standardized accessories that come in slatwall, gridwall, and gondola styles. Each line features a simple and flexible display system that allows you to customize the layout of clothing or other merchandise.
- Freestanding Displays: These are more compact and organized to hold larger products. These display units come with shelves and hooks.
- Creative Display Racks: These include wooden display shelving with hooks, wall racks with hooks, gondola display racks with wheels, and many other creative options.
- Gondola Display Racks: These are ideal for heavier products while offering a sleek look in-store.
- Full-View Retail Shelving and Hanging Display Racks: These are versatile floor and counter display stands that are perfect for use in C-Stores, Deli & Grocery.
- Wire Racks: These are available in many styles with sign holder, caster, and multi-shelf options.
Overall, there are many different types of display racks available for retail spaces, each with its own unique advantages. Retailers can choose the type of display rack that best suits their needs and helps them showcase their products effectively.
