Review on adToken by Jorge Hernández
digital advertising on a global scale with blockchain
Conventional advertising media took a back seat with the advent of blockchain technology. This has led to the emergence of many cryptographic platforms that promote advertising through the use of more secure electronic channels thanks to the use of the blockchain. This brings two main advantages:
High reach or global reach of advertising strategies
Create anti-fraudulent security mechanisms
Among the platforms for advertising purposes that the crypto industry offers us, we find adChain.
adChain is a blockchain infrastructure that aims to serve as a digital gateway to develop advertising content through the use of smart contracts supplied by the Ethereum blockchain. The highlight of this ecosystem is that the advertising application works independently of any browser.
What currency does the advertising ecosystem use?
To execute the operations of its ecosystem, adChain uses the native currency of its network: adToken.
What are the most outstanding features of the adToken coin?
It allows to determine web pages of malicious origin.
Create a trusted non-custodial registry for use by content publishers
Uses the MetaX network to facilitate voting by using a web browser
Create a secure marketing network for advertisers, using DMA
It allows to collect reliable data from clients in order to recognize their interests safely
It allows free access to creators for the creation of new protocols or secondary services using its technology
Allows validating users through two-way TLS security mechanisms
We can conclude that AdToken is a very useful protocol for publishers, advertisers and actors linked to the advertising medium; as it allows them to validate data that helps you determine the trustworthiness of websites for editorial purposes.
Pros
- Secure protocol for distribution of digital content for advertising purposes
- It is backed by the powerful Ethereum chain and the security of its smart contracts
- Incorporates into its network three valuable chains to contribute to the development of an open and non-custodial ecosystem
- Employs the collection of reliable data to know the needs of customers and seek their satisfaction
Cons
- Current value of the currency well below the US dollar
