My 3 year old loves all the different things it includes. There are many cheaper options out there, but I think this is one of the more "upscale" makeup options for beginners. I bought this because my daughter loves everything Frozen. In fact, nothing is "frozen". Yes, it looks like a frozen set, but no pictures of Elsa, no characters, just ice colors. The box it comes in is a simplified brown box with a snowflake on the outside. Not frozen again. However, it makes a good extra gift for Frozen lovers.