I'm used to such products when the label was attached with a small amount of sticky glue but it was fun! I barely peeled off the label, and then I couldn't peel off the adhesive. When I carefully scraped off the glue with a knife, the enamel came off! I'll admit there's probably a better way to scrape it off, but I can't believe the enamel came off with that little pressure. Makes me question the durability of this cooler. I bought it as a gift so now I need to put some kind of sticker on it to hide the scratch. I think I'll try some WD-40 on the glue and hope it doesn't ruin the finish. All in all I'm not sure why such a strong adhesive is used to stick the label on and I'm disappointed with the quality of the enamel. I don't think it cost $31.
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