The ease of access, you can get help at any time of day or night. They are quick in getting back with me when I have questions. It is easy for my parents to use as well since they live out of state. Sometimes it's hard to understand some terms used by them which makes things difficult once we reach an agreement. We need more options in our plans like adding a mortgage payment option so that we don't pay extra fees because they do not offer this service yet but I think their customer service team is working towards getting those added features. If anyone has had experience using bright side then please let us know what your thoughts were. My family was having trouble obtaining a loan from banks due to low income and bad credit. This website helped us find lenders that would lend to us without hesitation.