I like that it's easy to use and has all of my favorite features. It's very customizable and lets me do exactly what I want with my reports. There are some things that could be improved. The interface could be more intuitive. Also, the way that the "data" is organized could be better. For example, there are several different ways to organize the data by date range. I also don't love how much time it takes to pull in the data. The amount of time it takes to get everything set up is really annoying. I am using this software to track our sales and marketing efforts. It makes it super easy to keep track of our team's performance and compare their results to competitors.