The website analytics software has allowed me to understand my user's behavior so I can make data-driven decisions in regards to content creation for websites. That said, it would be great if they also made some sort of mobile app available with all their features accessible through that. Make sure you know what your needs are before choosing this product because you will have to do plenty of homework before deciding whether or not it fits well into your business strategy. It helps keep track of how effective each piece of our content is at getting readers to convert from prospect into customer. This tool makes tracking conversions much easier than trying to manually process conversion forms and other metrics using spreadsheets.