I like that it can be customized to your needs. It is easy to use. You can easily add custom reports as well as customize views of data in charts and graphs. Reporting could definitely improve but not much at this stage. A tool which allows you to create multiple dashboards (views) from one source so that you do not have to go through all your different tabs/pages when preparing an analysis report. This saves time and makes work more efficient. Also, there are times where we need to send out emails with analytics information embedded within them to clients. The only thing i dislike right now about EAM is how long it takes to load sometimes. Sometimes its up by seconds! We are solving our customer service issues by using this software. Its helped us see what's going wrong and help solve problems quickly.