The ease of use. I can add as many sensors/actuators to my product as I need and it's compatible with all IoT devices. Can be deployed using different cloud services or locally. It supports both MQTT and CoAP protocols and can act as an end point for other IoT devices. IoBot is still very new and I think they should focus more on making things easier to use and understand. There are also limited resources for support since it's a startup. As mentioned above, ease of use is one of the biggest advantages. We're able to track our products remotely, create data graphs and monitor temperatures inside warehouses.