I really like the fact that we can use this software to analyze our business data. We are able to see trends and patterns in our business which allows us to make better decisions when it comes to marketing. The interface could be simplified so that people who don't have any experience with analytics could easily understand how to use the software. Also, I think that the price should be more affordable. I would recommend using this software if you need to analyze your business data. This software has helped me to identify patterns in my business and has allowed me to improve my marketing strategies.