I like that it's easy to use, has great reporting capabilities for our team as well as management at large! It also syncs with Salesforce which makes life easier when working from home or traveling. There are some minor UI issues but nothing major - just be prepared for them if you're coming into this product after years using other CRM tools (SalesForce). We've been able to keep all data related to leads/sales together within one platform instead of having multiple spreadsheets across different applications throughout my organization.