I like that it's easy for me to use, no problems with getting around when using it in my store or at work with other associates. It would be nice if you could have more than one email address associated so we can keep our personal emails separate from business related ones. Also having more detailed reports available would help us understand what is going wrong better. If your interested in this product make sure you do some research first as there are many different types of products out now. We've been able to see patterns within our customers and know where they spend time before and after buying items.