I like that this program allows for multiple reviewers without having to add each reviewer individually, which can be time consuming if there are many people involved in reviewing an item. Also it helps to have more than one person looking at something as well so everyone has their own perspective of what works or doesn't work. The layout could use some improvement but other programs don't really seem any better. We used to do our reviews by hand; however we realized how inefficient this was so started using Poof! This helped us streamline our workflow and save tons of time. It also makes things easy when collaborating between team members. Now we're able to keep track of everything easily and efficiently, no matter where they're located in the world.