The best thing about this is you don't have to be an expert in coding or development of any kind. It's designed well enough where it will tell me what I need to do without my having to ask questions! You definitely want to get someone else involved when setting up things like templates, etc because there may very easily end up being more than one person working together at once with different views/ideas which could lead to confusion later down the line. Make sure they take into account all issues and requirements during set-up process otherwise not only might you encounter problems but also waste money unnecessarily (which we did). We use WAsuerto track our website analytics. As mentioned above, there was quite literally no way to know if something would work until after implementation therefore leading us towards spending hours upon hours trying to figure out how to actually.