I like their easy setup process as well how simple it can be integrated into our Salesforce CRM system so we don't have extra work or resources required when onboarding new vendors (like ourselves).
It would really help if they updated some of those older templates in comparison to newer ones which are better looking visually but lack functionality compared to others out there who offer much improved support options such as integrations etc.. The ability to add multiple profiles per user from different organizations / departments within one account makes things easier once you get rolling.