I like that it gives me the ability to monitor my website from anywhere in the world! It's very easy to use with no learning curve needed at all. The support is also top notch - they are always willing to help when you need them most (which happens often). There really isn't anything bad about this software as everything works great for us. If we ever have any questions or concerns regarding our site traffic data, their team of developers responds immediately and fixes things right away so there aren't many problems here. We can track visitor behavior across multiple domains/websites within one account which helps us identify trends and patterns to improve user experience.