I like that Primary Intelligence offers a wide range of products and services, from data collection to strategy consulting. I also love it how easy it is to get started using their platform. The price point is great, too! I'd like to see support for additional languages. Also, I'd like to see a way to share my progress while working through a project. For me, the biggest benefit is that Primary Intelligence has helped us understand our customer buying process. It's given us insight into what customers really want and need, and how we can better meet those needs.