The ease of use, I love how simple it is to get started with. You have all the tools you need in one place, no extra apps or plugins required. Also, they offer a ton of documentation which makes things easy to understand. They also offer a free trial so you don't have to risk anything. If you are looking for an easy way to add gamification to your business, Playoff is the perfect solution. We were able to create different levels of badges and leaderboards for our customers to compete against each other for in-app rewards. It's been great!