I love that you can buy locally produced food, from different farms across Europe. The fact that it's organic is also something I like! You get to know your farmer through this website, so its very personal in comparison with other websites. It feels a bit clunky sometimes but thats because of all their new features they are adding as well. They recently added an option for people who use google maps or gps in their cars to find nearby stores. This has really helped solve my problem since our local store closes at 7 pm.