I like how it's a simple platform, but also has some advanced features under the hood to help you grow your business. There are not many platforms out there that have the level of support that LeCiel does. They do a great job at monitoring your performance and providing tips to improve it. There are some minor UI issues that could be improved, but overall very happy with the product. We've seen significant improvement in sales from just using LeCiel. We were able to increase our conversion rate by over 50% in several channels.