The ability to reach out directly to prospects that are actively looking at products similar or related to your own was very helpful when trying to get my first client onboard! Also, being able to target specific keywords within each segment would have been nice but this didn't really limit me as much since I can still see all segments available without having to go through them one by one. Overall it helped us grow revenue from existing clients while also generating new leads. We were solving what felt like an issue that wasn’t getting solved yet - finding qualified leads who wanted the same things we did so they could move forward quickly into sales conversations. It allowed us to do just that AND create additional revenues beyond standard lead generation fees. And we had no problems working with twentyfirst on either side (client outreach/engagement vs prospecting) because everything ran smoothly and efficiently throughout the process.