The ability to create interactive video ads that are easy to edit and update. I like how easy it is to upload my own assets from other programs such as Adobe After Effects or Photoshop. Sometimes it's hard to figure out exactly where an object should be placed within the timeline. I also wish I could add a title tag to each video after it has been uploaded. Other than those issues, this program works great! It's easy to use and create videos quickly. I am able to give feedback to clients much faster when using this software rather than sending them files by email.