This is damn good. I have yet to find a product that stays the same. This is madness. Today I wore it for the first time and photographed my lips all day and how the color held up. It stays pink most of the day. I've never reapplied anything, not even a gloss finish. I've taught students, I've had lunch, I've drunk from a can, I've taken my dog to the vet, I've licked my lips 900 times, and I still won't take it off as I'm typing this . We leave at around 8 o'clock. He's not going away anytime soon either. From the photos you can see that after a few hours the color starts to fade from the inside of the lip but stays in that particular shade that it still gives the impression of being fully applied. I think if I just touched it up once it would be super perfect. I deduct one star for that (if they had half the stars, I would only take half for them). Also, the tiny part of the deduction is the size. This tube is so small. But I think since you really don't need more than 1 touch for a whole day or day (and it doesn't cost anything at all) you won't be using it all the time. Also, I think I can touch up once for 8 hours and still consider it "wearing all day". That is amazing. I would like other shades but I'm afraid they won't hold up as well. But the feedback from everyone seems pretty across the board. I mean look at my photos. That shit barely moved all day. I always have problems with lip colors. They left lines around my lips as they disappeared, which happened almost immediately, and I always had an oddly faded but touched-up color. What I hated the most was the uncertainty about what my lip color looked like. I'm always trying to catch a glimpse of something to see if it has a ring or not. Not with that. I have a feeling it's there and after looking for photos for this review the first 3 times I've come to the conclusion that if I look at it again it will still be there. I KNEW he would still be there. And it's a fantastic feeling. This is definitely a great product. FYI, my video shows the lip color at 4.5 hours and I'm trying to smudge it. It doesn't move! Not at all. This can be both good and bad. I used lip liner once and put this on and I looked awful, I shouldn't have sketched but now I'm kind of stuck because the lip color got stuck into my lips lol. But anyway, as long as you know you won't be trying to uninstall it anytime soon, you don't have to. order more, then I had a baby and all my normal memories went out the window. I found an empty glitter in my bag the other day and immediately reordered before I forgot. The second circle is just as light and pink as the first. I'm so happy I finally have more of this, I've struggled with lip color the whole time. Hooray!
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