The team at gen 3 has been amazing! They have helped us with our SEO needs as well as PPC campaigns for both organic traffic AND conversions (which are very important). Their ability to understand what you need from an online presence allows their teams to be able to create great solutions that fit your goals perfectly. I haven't had any issues working with this group so far - they've always done everything right by me when it comes time to do work together or get things set up correctly before launching into new projects/campaigns. We're using Google Adwords & Bing Ads along side some other ad networks such as Facebook ads but primarily focusing on Organic Traffic via Search Engine Optimization efforts.