The best part is that I can easily connect to other social media networks like Instagram, Whatsapp etc with this application which makes it easy for me as an entrepreneur or business owner who uses multiple platforms simultaneously. It allows you to manage your accounts from one place and also provides access through its web version so there's no need of downloading any app separately. Its interface could be improved but overall we are satisfied with what they have done till now. We use it primarily for connecting our different social profiles such as Facebook account and Twitter profile in order to share contents across all these channels.