After learning about Lumion's 3D rendering technology I decided to give it a try. My experience was amazing! I used to render my architectural models with other software but after trying Lumion I found that the result is much better. I also love how you can change every single aspect of your scene. You can easily change the colors, textures, lights, camera settings, background, sky, light sources, and so on. I think this is the best feature in Lumion because it gives the user total control over the final look of the rendered images. The best thing about Lumion is that the interface is super simple and you can access almost all options from the main window without having to go through menus and dialog boxes. And when you're ready to render your project you can choose between preview, standard or high quality. The latter will produce higher resolution files, but at a cost. I find it best to use preview for small projects, and high quality if I want to save money.