User friendly, easy to use and understand, quick data download and easy to integrate. Support from provider side was very poor, they were not available in office to help with anything. They claimed that data quality team are working hard but after few months data quality team started to ignore our emails and requests as well. If you want good quality data with real time update then use this product. We need to have clean and consistent data which provides us insights into our business. With this we can do all kind of predictive modelling. The only problem we faced with our previous system was data consistency. Now we solved this with DQO.