It is easy to install, configure and use.It integrates well with other tools like Google Analytics.The dashboard is very simple and easy to understand.The ability to create custom dashboards is really helpful and allows me to see data in a way that I can't otherwise find. The UI could be more intuitive, but it isn't too difficult to figure out once you know where things are. There is not much to dislike about this product. If you're looking for a robust analytics tool with great support, go ahead and purchase it. We needed something to help us analyze our website traffic and get some insights into what users were doing on our site. We also needed a reporting solution so we could share those insights with our team. UserSignals has allowed us to do both of these things.