It is very user friendly, it has many features that are useful for our business like tracking visitor info over time to see trends in numbers etc., The reporting system can be difficult sometimes but we have improved this with training from their team member who helped us set up an Excel report template so now its easy! As mentioned above there's not much I dislike about VMS as such just wish they could make some changes or additions here & then - maybe things would improve even more? Overall great product though if you're looking into something simple yet robust than definitely consider using them!! Tracking customers information throughtout visits/visits across multiple sitesVisitors data-collection via phone calls / emails.