I bought two belts on Best Buy close in time so I could compare them. This one for $20 and Beltox branded belt for $16. This belt seems somewhat cheap and flimsy. It fits well, however. It’s early but it doesn’t seem that it will be very durable. The Beltox, on the other hand, seems to be a well-made, quality product. It even smells a lot better. This belt is not bad, but it does not compare to the Beltox.