As a hairdresser I use the color wheel theory all the time. Green neutralizes red, blue neutralizes orange, and purple neutralizes yellow. I get yellow teeth easily from coffee, and I've found that my teeth whiten a little every time I drink wine. Searching for purple toothpaste hit me and that led me to PopWhite. I know black charcoal toothpaste is all the rage right now, but black doesn't change anything, so purple toothpaste makes more sense. If only I had thought of that before! I also have very sensitive teeth and most if not all whitening toothpastes cause me pain after the 2nd or 3rd brushing so I was hesitant to try PopWhite but so far everything has been great! I would 100% recommend this product.
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